Summer courses programme 2015
Tourism as a strategy for economic and social development
Directed by: Cristina Prado Valle. Eustat. Vitoria-Gasteiz.
Objectives:
- To analyse the role of tourism within the economic development of a region, as well as its influence on the region's social fabric.
- To analyse the various elements of the effect of tourism on the Basque economy and on the various provinces.
- To analyse current and future challenges posed by tourist activity.
- To understand the growth strategies implemented by public and private agents.
- Innovating ways of assessing the tourism phenomenon, which may help in its management and development.
PROGRAMME
Summary of presentations (1.081 KB)
- - - 13 JULY - - -
8:45 Provision of documentation
9:00 h Presentation
Josu Mirena Iradi Arrieta
Director General of Eustat. Vitoria-Gasteiz
Cristina Prado Valle
Eustat. Vitoria-Gasteiz
- 9:30
“The importance of tourism in the Basque economy”
María Victoria García Olea
Javier Aramburu Irizar
Eustat. Vitoria-Gasteiz
10:30 Break
- 10:45
“Innovation and Tourism”
Javier Delgado Muerza (Travel EMEA Google. Madrid)
12:00 Break
- 12:15
“Micro-destinations, a new focus for management”
Yenis Marisel González Mora (Instituto Canario de Estadística, (ISTAC). Santa Cruz de Tenerife)
13:30 Summary session / Literature review sessions
- - - 14 JULY - - -
- 9:15
“Economic and social importance of tourism: Future challenges”
Pedro Ortun Silván. (Comisión Europea. Bruselas. Bélgica)
10:30 Break
- 10:45
“Promotion by the Administration: Basque Country Strategic Plan for Tourism 2020”
Itziar Epalza Urquiaga. (Viceconsejera de Comercio y Turismo. Gobierno Vasco - Eusko Jaurlaritza. Vitoria-Gasteiz)
12:00 Break
- 12:15
“Current challenges and future perspectives of the Basque Country's tourist attractions. From the sector's perspective”
Raúl Fernández Acha. (Hotel Silken Amara Plaza. Donostia/San Sebastián)
Idoia Ezkurdia Iturrioz. (Nekatur. Donostia/San Sebastián)
13:30 Summary session / Literature review sessions